Get Your Ideas in Gear With £10K from Umbro Industries

Idea Submission

BA Hons Fashion. University of Salford. Tutor Sally Donaldson

An innovative, digital fashion exhibition/presentation. Showcasing the creative work of final year Design and Syling students.

Submitted by sallydee.

Our idea is to present a digital fashion experience using large projections to immerse the audience in a full size HD catwalk event. Innovative technology, developed with partners in Future Media at the University, means that the audience is absorbed into the show: becoming one with the models, the clothes and the sounds..... The effect will be one of being on the catwalk with life size digital models walking around and through the audience.

We intend to use one professional, top class model in the filming of the show. Each student will select and show one outfit which will be filmed in a professional studio environment. The film will be shown across three large projection areas and will potentially be used in Media City in new technology digital displays.

Fashion Colleges in the North can be overlooked by press and the fashion industry. Umbro Industries is giving our students the opportunity to showcase their work in a creative and unique exhibition which we are sure will attract valuable interest and attention. This show will be unlike any other that has gone before. Without the extra funds we simply cannot begin to showcase work in this exciting and dramatic context.

We have attempted to input these addresses in the section below but it didn't work for us! Sorry but please have a look at our work.

http://www.artdes.salford.ac.uk/our-courses/fashion-ba/index.html

http://www.youtube.com/watch?v=Dx2SQowEH7w

Amount Applied For: £5000 - £10000

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I wonder if the fashion industry would be comfortable with a an innovation. The industry has prided itself on its models and fashion shows, and going digital might now be as welcomed as it seems.

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